3 Keys To Success

3 Keys To Success

As I mentioned last week, come February, you’ll find me happily hosting GROW! 2017, my annual conference for landscape professionals. This year, we’ll gather in my hometown of Dayton, Ohio, where attendees will tour my landscaping company headquarters and see firsthand the tricks of the trade we’ve used to make Grunder Landscaping an industry leader in the Midwest.

We’ll spend three jam-packed days focused on three key factors that have been critical to our success: hiring, profitability and standing out in a sea of sameness. We hope you’ll join us, but even if you can’t, you can still get a jump now in these areas and set yourself up for success in the new year.

1. Hiring

You’d be hard-pressed to find a landscaping company that’s not struggling to find good people – the key word here being good. My company struggles with this, too, but here’s a tactic that has helped us to attain and retain strong hires:

Know whom to look for and where to look.

Think about your best people: What do they have in common? Where do they live? What do they do for fun? Is there a school many of them went to? Many of my landscapers like to fish and hunt so when an applicant says they like to do that, too, we know they might be a good fit on our team. Many of our guys and gals listen to country music so we know to advertise we’re hiring on country music radio stations.

2. Profitability

After running Grunder Landscaping for 34 years, I’ve found profitability is the result of a lot of different things, some big and some small, some in your control and some not.

Create a system for your team that focuses on hours sold.

Give each work crew a work order for every job they do that makes clear how many hours you bid for it, and then closely track the hours spent. Incentivize your team to complete each job in less time, with no diminishment in quality.

Implementing this approach at Grunder Landscaping has helped foster an environment of continual improvement, and we’ve seen our profits steadily climb.

3. Standing out in a sea of sameness

Chances are your clients – both current and potential – have a whole host of landscapers in your area to choose from. Make sure you’re giving them a reason to choose you.

Do what you said you would do. 

Show up on time. Deliver your projects on schedule. Follow your own mission statement.

At Grunder ours is “to enhance the beauty and value of every client’s property while exceeding their expectations every step of the way.”

That’s what we promise our clients we’ll do, and that’s what we make every effort to deliver. Are you delivering on your mission?

Grunder Landscaping succeeds in these 3 key areas. If you come to GROW! you will see exactly how we do it and you will see how you can do it too! 

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