Santa Claus is coming to town and December is without question (in my mind) the most unproductive month for business owners across the US and beyond. I don’t have any research to back that up; I just feel that’s the case. Oh, sure, March madness can give offices a run for it’s money, but not as much gets done in December as it could and should and that’s my great idea for the week.
With the holidays upon us, now is a time to reflect on the year gone by and ponder the upcoming year. If you use December effectively, you can use it to put a plan in place to make 2016 way better than it could be otherwise. Planning means taking some time to yourself and thinking about what you want out of your business. What do you think sales can be? Be realistic. What can profits be? Be realistic. Who are some new clients you want? Where are they? How can you meet them? What are your marketing efforts going to consist of? How much are you going to spend? Listen, I could go on for days. Here’s the deal—ALL PLANNING IS GOOD!
The mere act of sitting down in a quiet place thinking about your future is the best use of your time and December is a great time to do that. Don’t let December slip away; don’t get in a rut; now is the time to work hard, get focused and put a plan in place to make 2016 GREAT, not just good.
Talk to you next week.