GROW! 2018 Annual Conference

The Ultimate Learning Experience.

For Landscape Professionals. By Landscape Professionals.

Tampa, FL

February 19–21, 2018


Join ambitious landscape pros from around the country at the beautiful Grand Hyatt overlooking Tampa Bay for this one-of-a-kind conference led by award-winning entrepreneur Marty Grunder and some of the most successful leaders in the green industry. With three jam-packed days of interactive programming and a behind-the-scenes tour of Ameriscape Services, a premier provider of commercial maintenance, you’ll leave inspired and empowered to grow your career and your business to new heights.

Watch these highlights from last year’s conference and see for yourself what GROW! is all about.



  • Marty Grunder, President and CEO, Grunder Landscaping Co. and Marty Grunder! Inc.
  • Vince Torchia, Vice President, Marty Grunder! Inc.
  • James Cali, Executive Coach, Marty Grunder! Inc.
  • Jason New, Executive Coach, Marty Grunder! Inc.
  • Joe Chiellini, President and CEO, Ameriscape Services, Thonotosassa, FL
  • Scott Jamieson, Vice President, Bartlett Tree Experts, Northbrook, IL
  • Frank Mariani, CEO, Mariani Landscape, Chicago, IL
  • Jim McCutcheon, CEO, HighGrove Partners, Atlanta, GA
  • Todd Pugh, Founder and CEO, Enviroscapes, Louisville, OH
  • Mike Rorie, President, GroundSystems, Cincinnati, OH
  • The Grunder Landscaping Team: Amber Fox and Seth Pflum

Check back for updates


12:45–1:45 p.m.

Aspire to GROW

2–2:15 p.m.

2:15–2:45 p.m.
Opening Address: Marty Grunder 

2:45–3 p.m.
Introduction of GROW! Scholarship Students

3–3:45 p.m.
Panel I: The GROW-Getters: Frank Mariani, Jim McCutcheon, Todd Pugh, and Mike Rorie

3:45–4 p.m.

Plan to GROW
4–5 p.m.
Breakout Session I

Rethinking HR: Hiring Right and Hiring Real: James Cali and Amber Fox
Dynamic Duos: Succeeding as a Right-Hand Man or Woman: Vince Torchia and Seth Pflum
Grow Up!: How to Scale Your Business: Jason New, Todd Pugh, and Jim McCutcheon

5–5:15 p.m.

5:15–5:45 p.m.
Planning for Change: James Cali and the Grunder Landscaping Team

5:45–6 p.m.
Introduction to Ameriscape Services: Marty Grunder and Joe Chiellini

6–6:30 p.m.
Cocktail Reception

6:30 p.m.
VIP Dinner


Execute to GROW
6 a.m.–12 p.m.
Grab-and-Go Breakfast and Ameriscape Services Tour

12–1 p.m.
Lunch at the Hotel

1–2 p.m.
Start, Stop, Keep: Ameriscape Services Review

2–2:15 p.m.

2:15–3:15 p.m.
Breakout Session II
Two Birds, One Stone: Operational Efficiency: Jason New and Seth Pflum
Sell Your Way to Success: Marty Grunder and Frank Mariani
Do Your Numbers Add Up?: James Cali and Jim McCutcheon

3:15–3:30 p.m.

Lead to GROW
3:30–4:30 p.m.

What Kind of a Leader Are You? Scott Jamieson

4:30–5 p.m.
MGI Year in Review: The Top Leadership Challenges Landscaping Companies Faced in 2017 and How to Meet Them Head-On

5–5:45 p.m.
Panel II: The Grow-Getters Show: Frank Mariani, Jim McCutcheon, Todd Pugh, and Mike Rorie

5:45–6:30 p.m.
Cocktail Reception and Auction

6:30 p.m.
VIP Dinner


Aspire to GROW
6:30–8 p.m.
Breakfast at the Hotel

8–9 a.m.
Culture, Leadership, and Execution: Marty Grunder

9–10:30 a.m.
Keynote Address: Special Guest Speaker

10:30–11:30 a.m.
Go Home and Grow Far: How to Implement There What You’ve Learned Here: Marty Grunder and James Cali
Introduction of GROW! 2019 Location and Tour Host


February 19–21, 2018. Registration begins at 1 p.m. on Monday. The conference begins at 2 p.m. that day and ends at 11:30 p.m. on Wednesday.

Grand Hyatt Tampa Bay
2900 Bayport Drive
Tampa, Florida  33607

Hotel Reservations
Please visit here or call 1.888.421.1442.

Travel Tips
If you’re flying to GROW!, we recommend using Tampa International Airport.

$1,195 per person until Jan 1; $1,395 after. Includes lunch on Tuesday; the hotel provides complimentary breakfast every day. Hotel, travel, and other meals are not included in the registration fee.

VIP Registration

Paying in Installments
If you need to pay for your registration in installments, please contact the office and we’ll try to accommodate you. You’ll need to provide a credit card number that we can process automatically on agreed-upon dates, and the entire balance must be paid before the event.

Cancellation Policy
If you cancel your registration more than 30 days before the event, we’ll refund your money minus a processing fee of $125 per registration; alternatively, you may opt to have your registration fee credited to your account and redeem it for any offering provided by Marty Grunder! Inc. No refunds or credits will be issued for any registration cancelled 30 days or less before the event. You may transfer your registration to a substitute participant at least five business days prior to the event. No refunds, credits, or additional transfers are available for a transferred registration. Credits must be used within 18 months of their issue date.

Dress Code
Dress code is casual or business casual. Don’t forget to consider the weather in Tampa in February.

Dietary Restrictions
If you have any dietary restrictions, please let us know in advance so we can prepare.

Contact us at the Marty Grunder! Inc. offices at 1.937.847.9944.

Your Next Step
Sign up today! You’ll be glad you did.


This year’s conference is supported by an extraordinary group of green-industry companies, with lead sponsorship provided by the fine folks at Gravely.

FocalPoint Communictaions


Lawn & Landscape

Listen to What Landscape Pros Who’ve Experienced GROW! Have to Say



Jeff Annis, Advanced Services, Augusta, GA

John Richter, Richter Landscape Co., Birmingham, AL


Trent Jarman, Atlantic Coast Landscaping Company, New Bern, NC


John Bradlee, Jr., J & J Yardcare, Inc., East Bridgewater, MA

“I had a VERY worthwhile experience this year at your 2011 GROW event. Not only was I exposed to a TON of great information but I was also able to meet lots of new people who are just as willing to learn as they are to help.
 I picked up so many things that will not only help me with my professional life but in my everyday personal life as well. I learned more from your three-day conference than I did in any of the business courses I took while in college. I think that says a lot about what you and your team have to offer.”
—Kyle VanSice, Environmental Enhancements, Inc. Sterling, VA


Trey Giraldi, Swan Creek Landscaping Inc., Perryville, MD

“Matt Caruso is a dynamic and enthusiastic speaker who is easy to learn from. He is a wealth of information and he breaks it down so everyone gets it. He has helped me take my business to the next level. Listen to him speak; you’ll be glad you did.”
—Dan Bailey, Bailey’s Lawn and Landscape, Middletown, DE

“The support, direction, and knowledge Matt Caruso has offered my company, with planning and development, has been by far the best resource we have for building a successful, profitable, landscaping firm. He is a very positive speaker and mentor that empowers and propels you towards success in your business and personal life!”
—Rob Garpiel II, Garpiel landscaping LLC, Saginaw, MI


Tim Key, LCU Properties, Inc., Machesney Park, IL

“Thank you for your vision to teach and dedication to quality. This was probably the best event I have attended. The quality and caliber of every speaker was fantastic. The environment you create allows us to see the person behind the speaker and I love that. Thanks for your passion.”
—Jason Jacobs, Ben-N-Dad’s Lawn Service, LLC, Coppell, TX

“Great group of people at GROW! All #1 in their field. Wealth of information that I do really thank you for. Thanks for the VIP treatment. You really know how to host.”
—Tim Egli, Egli Landscapes, Wayland, IA


John Wingfield, Jr., Eagle Landscape, Garland, TX

“I learned more about running my business in three days at GROW! 2011 than I have learned in four years of business ownership and two years of business school. My head is spinning with the power of action. Attending GROW! is going to have positive long lasting effects on my business. It is all about getting better.”
—Michael Pecquet, StoneMakers of Cincinnati, Cincinnati, OH

Ken Nagao, Groundworks Landscape, Torrance, CA

“Just wanted to say thank you for a great program. It is always great to learn from people you admire and I have tremendous admiration for your company. It was a pleasure to finally meet you and I regret that it took so long to do so. Have a great season and I wish you well. Blessings to you and your family.”
—Kris McKee, McKee Country Club Lawn & Landscaping, Kettering, OH

“I am sure you are going to get at least 100+ e-mails over the next few days from everyone thanking you…but I had to just let you know that this weekend was a ‘life changer’ for Lawn Plus. What a great experience! You have helped me in so many ways…and working with you and your team has really helped me to take Lawn Plus to the next level. Thanks!”
—Rodney Creech, Lawn Plus, West Alexandria, OH

“I am so excited that we got to take part in the event and I think that it was worth every dollar of admission.”
—Jason Crookshanks, Crookshanks Landscaping, Mentor, OH


Jarod Hynson, Earth, Turf & Wood, Inc., Denver, PA

“GROW 2011 was incredible! Thank you very much for helping to keep us ‘engaged.’ I have always used the term ‘motivated,’ but ‘engaged’ is much more powerful, I’m going to steal it from you. As leaders, you know our attitudes are contagious, so we are going to infect everyone at TTI with what we learned at GROW.”
—Bryan Anderson, Turf Tamer, Inc. Fort Payne, AL

“In 25 years of green industry involvement, I have never once come across a conference that delivers so much practical information. If you’re really serious about growing your company, I would beg, borrow, or steal the money needed and make this three-day commitment that will truly revolutionize the way you run your company.”
—Jarod Hynson, Earth, Turf, & Wood Inc., Denver, PA


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