ARE YOU STILL ADVERTISING IN THE YELLOW PAGES?

ARE YOU STILL ADVERTISING IN THE YELLOW PAGES?

Here’s a photo of yours truly with my annual “recycle the brand new phone books we just got” routine. If you are still advertising in the Yellow Pages, I’m going to tell you−you are wasting your money. We don’t and many of my clients don’t either. Why? Pretty simple really. Do you use the Yellow Pages? End of discussion; most consumers do not. They use the Internet.

So, my great idea for the week is this. Go to Google; enter the service your company provides and the area you serve. For example, enter Landscaping, Dayton, Ohio, and see who comes up on your screen. In your area, enter the service you provide: pest control, painting, plumbing, landscaping, lawn care, consulting, speaking, or whatever, and the area you service, the city, the county, the region and see where you stack up.

If you aren’t on the first page, you need to talk to an expert on Search Engine Optimization. And I mean an expert, not a so-called expert, someone who has tons and tons of referrals. I have found there is a big difference between a web designer and someone who understands SEO. And, by all means, quit wasting money on Yellow Page ads; there are way better uses for your money.

Oh yeah, don’t miss my Sales & Marketing Symposium in two weeks in Dayton, Ohio. Here’s what we’re going to do. It’s limited to 30 folks; I will be teaching in a very intimate setting, sharing all I’ve got on selling, marketing, and the management of this whole process. You’d be a fool to miss this opportunity; you’ll recoup your investment the first week you try my systems. Sign up today!

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