We are so proud to be associated with the Ariens Company. I am always impressed by their clarity of purpose and the importance they place in their Core Values.
Core Values have guided the Ariens Company throughout its history. In 1998, Dan Ariens took on the task of defining those values. These are the beliefs that inspired Henry Ariens and his sons in the early years of the company and will continue to define the Ariens culture in the future.
Watch this awesome interview of my friend, Dan Ariens, and it will give you some great insight and help you with your company’s focus. As you watch this, I want to you to reflect on your company’s Core Values:
What are they?
Do you have them in writing?
Does your whole team support them?
And how are you communicating them to your team?