Selling is a sly art.

Unlike virtually every other facet of your business, the more effort you expend toward sales, the more you may find your numbers plummeting rather than rising. What I mean is that incessantly pursuing leads, pounding your prospects with offers, and always trying to upsell your clients to bigger and better products and services can really…

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You Need Vision

As many of you know by now, I’m a huge advocate for the importance of having a clearly articulated vision for where you want to take your business. Your vision is your ideal state, your Super Bowl, the ultimate win you’re leading your team to achieve. It’s crucial to have a vision because it unifies…

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Always be learning.

A trip to the annual GIE+EXPO always makes at least one thing abundantly clear: Landscape professionals love equipment. Whether it’s a mower or a mini skid steer or a pile driver, we can’t wait to get our hands on the latest and greatest tools for our jobs. But to really move our businesses forward, we…

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