Great Ideas

Happiness

One of my favorite thinkers is Dr. Larry Schweikart. He was a history professor of mine at the University of Dayton and still teaches there and is the author of many best selling books. From time to time he sends out some comments or some thoughts. Recently, he was doing some research on happiness, of…

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Do you ever lose clients?

My great idea for the week is a marketing idea. I want you to send the following letter with a boomerang to every client you have lost in the last two years. PLEASE COME BACK! Dear Mr. and Mrs. Hello. I hope this letter finds you and your family doing well in 2008. Last year…

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Send your clients a letter

This week I want you to consider using the following letter I just sent to my clients last week. I had to make some comments on the fuel surcharges and I wanted to thank my clients by doing something small like sending them some stamps. Stamps!? Guess you’ll have to read the letter to figure…

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