Designed by Apple

Designed by Apple

Designed by Apple in California, Assembled in China.

From the back of an iPod

My wife gave me an iPod for Christmas and I love it. In fact, I’m not sure why I waited so long to get one. I have used it to download podcasts, listen to my favorite tunes, and even watched a video or two on it as well. While on a recent flight with my family to Seattle, Washington, to visit my brother and his family and new son, I read the words written above on the back of my iPod. It made me think and it should make you think too.

The iPod is an incredible invention; it has revolutionized the way we listen to and purchase our music. It has put many record stores out of business. We can moan all we want about this and about the fact that the iPod is assembled in China. We can complain about Wal*Mart and the clout they bring to our economy, or we can understand that this is how things work, and we can learn from them and bring innovation to our companies.

The back of an iPod does not say, “Made in China,” it says, “Assembled in China,” and there is a difference. The idea was originated in our country and made possible by creative folks–American citizens. You really can’t stop the assembly of the iPod from going overseas, but if we all sit still and complain and feel sorry for ourselves, we will continue to be passed by others who are using their energy to be creative. This week think about ways you could be more creative and innovative in your business and try a couple of new things.

Don’t believe it’s possible? Click here for a speech given by Steve Jobs, the CEO of Apple, and I think you’ll change your mind.

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