Recently, a friend and mentor of mine Joe Calloway and I were having an interesting discussion about integrity.
Joe talked about Hewlett-Packard: which interestingly enough is now run by a former client of mine, Mark Hurd. I used to do landscaping work for him. Anyway, here’s what Joe said about Hewlett-Packard, “Their business was admirable; they would be like a gyroscope with a core of values that was absolutely stable – never moving – never shaken – never wavering. This core would be surrounded by strategies and tactics that would constantly change to take advantage of emerging opportunities and changing conditions in the market, in competition, in technology.”
The point my very smart friend makes is their business was based on integrityâ€”everything they did was based on this. People want to do business with companies that have integrity. I could go on and on about how important it is to be honest; we all know that. The question becomes: how do you and your team do in the area of integrity? I’m not looking for any feedback; I’m just sharing with you the fact that integrity is important.
This week, think about what must be present for you to do business with someone? And then see how your own company stacks up against that. Only you will know the answer and only you will know what you need to work on.
Also, buy a copy of Joe’s best selling book, Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison.