My daughter was at a Soccer Camp and I had time to burn. It was on a Sunday and on Sunday I usually treat myself to something like a milkshake. I can’t drink those all the time but one a month is fine. So, I pulled in the drive-thru at Arby’s and ordered a SMALL Jamocha shake. When I got to the window, the polite, young lady handed me a milkshake that had to be 24 or more ounces. It was enough fat and calories to last a year; I was not going to kill my diet. (Checking two sources on the Internet, an Arby’s Jamocha shake contains either 498 calories or 560 calories.) So, I said to her, “I ordered a SMALL Jamocha shake.” She replied, “This is a small.” I said, “No it’s not, you say I owe you $2.59 and the small one is $1.69.” She said, “You don’t want a small; you want a 16-ounce shake.” You see where this stupidity is going? “So, if the small is 24 ounces, then what do you call the 16-ounce shake?” She said, “A 16-ounce shake.”
Customers don’t like being tricked. A small in my book means the small shake; I guess they can now offer a “smallest” shake or whatever. Shame on you, Arby’s. Not only are you contributing to the obesity of America, you’re also tricking your customers and getting more money from them. Smalls should be the smallest size you offer.
Anyway, I hope you get where I’m going with my rant. The lesson? Landscapers, don’t trick your clients. Be straight with them; be open; don’t trick them. I suppose a big outfit like Arby’s can do this and it won’t hurt them as even a customer like me is going to go back but it just doesn’t seem like the type of business practice that the customers of a small business would appreciate. Your thoughts?
Oh, and just to poke fun at our industry, did you know a “dwarf” Mugo Pine can get 8′ in spread? And is there really such a thing as “shade” seed?
You still have time to sign up for the Selling Symposium. Check out the agenda here. It is May 31 and June 1 in Dayton. If your sales techniques aren’t where you want them to be, you should come to the Selling Symposium. Sign up today!