With the recently completed elections, I think there is a lesson to be learned about sales. But, since I don’t get political with great ideas, I’m not going to say who was right or wrong; this isn’t the place for that. Oh sure, I have my leanings and you probably know what they are, but what is there to gain by my talking poorly about the other side in a forum like this? Nothing. So, here’s what I want you to do.
I want you to think back to the all the commercials, postcards, radio ads, billboards, and the like, and consider which ones were really effective? Both sides were slinging mud, weren’t they? I think so.
Would you grow your business by telling your clients what the competition can’t do instead of what you can do? The answer? No! So, as you embark on this new year, let’s think about our marketing and selling tactics and let’s make sure we focus on what we can do, not what the others can’t! Oh yeah–and one more thing–next November? It’s Grunder for Landscaping!