HOW TO WIN AND KEEP CUSTOMERS

HOW TO WIN AND KEEP CUSTOMERS

Joe CallowayHi, it’s Joe Calloway with what I think is the single most powerful way to win and keep customers. The key is consistency.

That’s the gold standard. If you consistently do what you say you’ll do over a long period of time, the world will beat a path to your door. Consistency of performance is the single most powerful builder of customer enthusiasm and loyalty. Inconsistency of performance is the single greatest business killer. The reason that Coke is the preeminent world brand is because when I open that can or bottle, I know exactly what’s going to be inside. Can the same be said for your organization? Is consistency of performance the norm across all areas and with all people? If so, you’ve built something compelling. If not, you’ve got work to do.

Tagged under:

1 Comment

  1. Georgeann Godsey Reply

    Brian West of Park N Go has spent the past several years focusing on this.
    Consistency is the appearance (uniforms) of our employees,
    Consistency in the level of service we provide.
    Consistency in how we respond to customer concerns.

Leave a Reply

Your email address will not be published. Required fields are marked *

Log in