It’s Winter and it’s time for us landscapers to recharge our batteries and get some new thoughts and ideas in our heads. One of the best ways to get ideas is to read books. Here are three that I would make sure you read before Spring gets here.
1. The Checklist Manifesto. This book is written by a physician and he details how checklists in medicine save lives and money. Pretty simple concept. I’ve been a proponent of checklists for 20 years. This book really opened my eyes to several worthwhile ideas. To be blunt, there’s not a landscaper in the world that won’t make more money by reading and following the ideas put forth in this book. I think you’ll like it; read it!
2. The Pumpkin Plan. Oh…My…Goodness…is this book good. It might be, I say might be, the best business book I have ever read. Well, it’s tied for first with 4 others. It really made me see some things I have often thought of and done but did not do as well as I should be doing. If you don’t know who your ideal client is, if your team doesn’t know who your idea client is, then you MUST read this book. Success, as Steven Covey put it, “begins with the END in mind.” There’s not a landscaper in the world that will ever realize their utmost potential if they don’t focus ALL their efforts on their Ideal Client. This book is funny; it’s easy to read and very, very applicable to what a landscaper needs to do to be successful. I could do without a couple bad words he used, but other than that, it’s fantastic. Read it–soon!
3. How to Win Friends and Influence People. I have read this book over 12 times. For the last 10 years I have read it on vacation to remind me of the importance of making friends and being involved and engaged with people. It was written in 1937, but its lessons are still very, very relevant. You need to buy this book and read it once a year. Your leadership, sales, and profits will improve if you follow what the late, great Dale Carnegie shares in this incredible book.
Finally, how brilliant are the folks at Amazon? It’s the easiest place to buy books from and there’s a lot we can learn about business from them. Specifically, how can you make doing business with you easy? Okay, that’s a lot for a GREAT IDEA; talk to you next week.