This week I want you to consider using the following letter I just sent to my clients last week. I had to make some comments on the fuel surcharges and I wanted to thank my clients by doing something small like sending them some stamps. Stamps!? Guess you’ll have to read the letter to figure out what I’m talking about. Here’s the letter:
Dear Valued Client,
Hello! I hope that this letter finds you well. As you know, gas prices have risen to record levels and it is affecting our business. We have done everything we know to do to try and save on fuel. I won’t bore you with all the details. But I wanted to let you know that we are not going to add a fuel surcharge at this time. I don’t like it when our vendors place them on us and we will continue to try and avoid any kind of increase in our prices to you. However, in the future, we may not have a choice. Here’s to hoping something gets worked out to where fuel prices can stabilize. I know we would all like that!
Since all of us need a break and since we greatly appreciate your support, I have enclosed some one-cent stamps. If you’re like my family, we had a bunch of 41-cent stamps and had to run to the post office and buy some one-cent stamps so we could get our mail out. While driving over to the post office, burning $4.00/gallon fuel, I thought I estimated it was going to cost me $6.00 to buy 30 cents worth of stamps. So I just saved you a trip and some money and that’s a beautiful thing.
Thanks for your business and your support; it means a lot to me.
Martin J. Grunder, Jr.
This simple, little letter was sent to our clients and it went over with a huge bang! I cannot believe the amount of positive feedback we have gotten from it. I know you’ll receive the same if you try it. Talk to you next week.