My wife is from Chicago; we go up there quite a bit. I love that town and I love my wife’s family; they are wonderful people. At about the halfway point in Lafayette, Indiana, there is a Dairy Queen where the kids like to stop. For the past two years, they’ve had this sign on the door:
Now, why in the world wouldn’t you fix that door? This baffles me. The door is so hard to open; my kids can’t open it and surely Grandma and Grandpa can’t either. When you think of stupid things, this might take the ice cream cake! But, I see this in business all the time. I see entrepreneurs who overlook big things in their operations that make a big difference. The front door to an ice cream shop is a big thing; it needs to be easy to open. The best customers of a Dairy Queen are kids and families. If your door can’t be fixed, what else aren’t you going to fix? And this leads me to my point. What’s stupid at your company?
We all have things at our company that are stupid. And we’d all be well served by having a meeting with our teams to determine what’s stupid around here. I have a few things that come to mind at my office at Grunder Landscaping Company and Marty Grunder! Inc. Here are 3 things that are stupid at my office:
- The awning over our front door needs to be replaced. I know it; my team knows it but we haven’t done it. Oh sure, budgets are tight but not that tight. I’ll be getting that done.
- We have all kinds of clients we’ve done business with in the last ten years that need a personal call or visit from one of us. After all, I’m the guy writing a book on relationship selling, right! Yes, we mail them newsletters but that personal touch makes all the difference in the world. I’m going to get that done too.
- We haven’t taken our office team out to jobsites to show them the work we do. I mean, it can’t get much stupider than that. We ask them to do proposals, order plants, do work orders, prepare billings, talk to clients and so on, yet we never show them the byproduct of all their help? I’ll be taking them out to jobs soon.
Yes, even Marty Grunder makes mistakes and his business is not perfect. Don’t get complacent with your business. Think about what the customer sees…..think about what’s stupid at your place and get those things fixed as soon as you.
And, if you happen to plan on going to the Lafayette DQ, bring your strongest friend along to open the door. Once you get inside, the service and ice cream are very good.