This week I want to challenge you to think about where your next client is coming from. This is for those who think social media is a waste of time. I don’t think you should be spending any more than 1 hour per week with it but I do think you should have a presence. Just like you should have a phone, fax, e-mail, and website for your business, you should have a Facebook account and you should have a fan page for your company.
Why? There are teenagers and 20-something folks that live on Facebook and in 10-15 years, if not sooner, they’re going to be potential clients for your business; therefore, it makes sense to put your toe in the water and try it out and see what happens.
Who knows where we’re going to be 20 years from now but it’s silly to assume social media will go away and it’s silly not to have a presence, at least on Facebook. Find me on Facebook by clicking here, and read this interesting article from cnn.com on the power of social media.