As many of you know by now, I’m a huge advocate for the importance of having a clearly articulated vision for where you want to take your business. Your vision is your ideal state, your Super Bowl, the ultimate win you’re leading your team to achieve.
It’s crucial to have a vision because it unifies and inspires your team around a common goal, and it provides you with a framework for deciding which opportunities to say yes to and which to walk away from.
Put another way, if you don’t know where you’re going, you’ll never get there.
At Grunder Landscaping our vision for many years has been “to be recognized by our clients, our team members, and experts in our industry as the best landscaping company in our market area.” My team has worked hard to realize this vision. It’s served us well. We feel we’ve accomplished it (though I’m sure our competitors would beg to differ, as they should—they’re our competitors!).
We’re satisfied with where we are but we’re not complacent. Which is why we’re now starting the process of expanding our vision. Where do we want to go in the next five years? Where do we want to be in 2022?